


In a city renowned for its historic architecture, but in severe need of restoration and fresh ideas, we established a reputation for thoughtful design that responded to context. Our early focus on historic renovation and adaptive reuse rapidly grew to include ground up construction.

We are the vanguard of marketing prestige property. Our service is tailored through technology, making us the modern go-to for real estate professionals, developers, buyers, and sellers who expect the very best from the very best.

Jacob Laws is the CEO and Principal Designer at Jacob Laws Interior Design, LLC. Jacob’s design philosophy is uniquely centered around the concept of a space feeling “curated” as opposed to rigidly designed. A blend of the old and new, Jacob favors mixing custom-designed, hand-crafted pieces with well-worn nostalgic family heirlooms and carefully sourced antiques and art, acquired both locally and globally. During a career spanning over twelve years, Jacob has been the lead designer on intricate historic full-home renovations, as well as luxury ground-up modern new builds, guiding the process from conception, through construction, to completion.
Jacob has received local and national recognition for his work, including numerous Architect & Designer Awards from At Home Magazine and Design STL, as well as being featured in national publications including Domino Magazine and Vogue.com. In January 2018, Jacob was awarded the prestigious RISING STAR AWARD from Fashion Group International (FGI.org). The award was presented for the category of home design and product innovation, which was in recognition of his innovative work in the interior design industry, but also a gracious nod to his upcoming eponymous home furnishings and accessories collections, expected to be commercially available in limited release within the next two years.
Jacob offices at his “design laboratory” perched above Locust Street in the Midtown Alley, known to industry insiders as St. Louis’ emerging design district.

The Principals of the Fund have over 25 years of combined real estate and investment management experience; including acquisitions, asset management, and fund management duties. Third-party property managers and service professionals will be utilized when needed, including legal, tax and accounting.
With more than 40 successful investments and developments delivered over the last 15 years, including 10 closed transactions in PPAF Fund I, the team has an exceptional track-record to build upon.
Michael Gingrich is the Fund Manager for Profusion Private Asset Fund and its related management company Profusion Fund Management. Michael has over 18 years of finance and real estate investment and development experience. He has raised and deployed over $800 million for both institutional investors and private family offices in the US and Europe.